THE WEEKLY
DEPOSIT.
One small marketing move for community banks, every Tuesday. Free, short, and written for marketing teams of one to five.
THREE THINGS,
EVERY WEEK.
- One move a community bank can make this month, in three or four steps.
- One bank that made it, in their own words.
- One conversation worth your commute, from He Said, She Said.
WEEKLY
DEPOSITS.
Read past issues below.
Put a face to your digital banking
Technology makes banking more convenient. But customers still want to know there's a real person on the other side of the screen.
Read the issueShow up in each community, market by market
A bank in five towns is really five banks. Each town wants to see that you are part of it.
Read the issueFind your stories at the front line
Your best stories are not in the marketing office. They happen every day at the teller line, at the drive-through and on the phone.
Read the issueAsk customers to update their information
Good marketing starts with good data. One simple email a quarter keeps your list current and starts a conversation.
Read the issueSurvey every branch visitor, every month
You cannot fix what you do not measure. A short survey, done every month, tells you how each branch really feels to a customer.
Read the issueAsk your customers why they stay
Most community banks say the same things about themselves. Your customers can tell you what is really different.
Read the issueTrack engagement, not followers
Followers tell you how many people once clicked a button. Engagement tells you who is listening now.
Read the issueNEEDS A PLAN.
Not sure where to start? Start with a 20-minute conversation about where your bank is and where it is headed.
Schedule a chat