COMPOUND
INTEREST.
Small, Steady Marketing Moves That Grow Community Banks. Built from conversations with the community bank marketers who do the work. By Jaci Russo, PCM and Michael Russo. Coming spring 2027.
Join the waitlist
Growth is a habit, not a campaign.
Every bank says it is relationship focused, and most of them look the same. The ones that pull ahead rarely do it with one big launch. They make small moves, every month, and let them add up.
This book collects those moves: a customer survey run every month, an email that keeps the customer file fresh, a lender spotlight that runs every week. Each chapter is built around a real community bank and one move it made that compounded.
BE IN
THE BOOK.
Are you a marketer at a community bank with a small move that paid off over time? We are still talking with contributors.
- One 30-minute conversation on Zoom, or five questions by email.
- You get a section with your name and your bank.
- You and your compliance team approve every word before anything is published.
- Prefer to stay anonymous? Your section can run without your name or your bank.
- There is no cost, and nothing is sold in the interview.
Email Mackenzie Wolfe, our contributor coordinator, with your name, your bank and the move you would share.
mackenzie@brandrusso.comNEEDS A PLAN.
Not sure where to start? Start with a 20-minute conversation about where your bank is and where it is headed.
Schedule a chat