A division of brandRUSSORazor Branding™About brandRUSSOB2B work
Community
Banking
OUR WORK

COMMUNITY BANK
BRANDS WE HAVE
HELPED BUILD.

We have built brands for more than 25 years, including many community banks. We help each one find its promise and live it. Here is some of that work.

How we work

Alliance Bank

Strategic Brand Plan, Brand Identity, Campaign Development

We positioned Alliance Bank around an idea its customers already valued: The Sweet Spot of Banking. The bank sits between impersonal big banks and small banks with limited tools, with modern banking tools and real relationships. We built the positioning, brand story, messaging, visual system, brand architecture, and campaign, then took it across advertising, digital, social, print, and every customer touchpoint.

RESULT

A unified story for the bank’s next century: local enough to know you, strong enough to serve you.

THE WORK

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St. Landry Homestead

Rebrand, Messaging, Digital Presence, Website

We rebranded St. Landry Homestead and developed a messaging system for its core audience. We also built its online presence so the bank could connect better with customers and prepare to grow.

RESULT

After the relaunch, The Homestead opened 2 new branches and continued to build strong relationships within the community.

THE WORK

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First Bank and Trust

Brand Strategy, Brand Identity And Architecture, Campaign Development

After Hurricane Katrina, every bank in New Orleans faced customers leaving, thousands of foreclosures, and failed businesses. We built on the bank’s role as the Official Bank of the New Orleans Saints and positioned it as a trusted business partner.

RESULT

Assets grew $109 million in the first year, a 22% increase.

THE WORK

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MidSouth Bank

Brand Strategy, Campaign Development, Messaging

In order to help Change the Conversation for Midsouth Bank, we developed a campaign that centered around the tagline, “A Real Bank. For Real People.” It used real-world examples to show how the bank was on its customers’ side at every step of their lives.

RESULT

A conversational voice that connected with customers on an emotional, relatable level.

THE WORK

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First Reliance Bank

Branded Campaign, Messaging

First Reliance needed one campaign that worked for many age groups, while also informing people about its CD rates. We built several messaging and visual systems that spread across multiple media channels.

RESULT

The campaign provided an opportunity for First Reliance to connect with its core audience in a way that showed an understanding of their wants and needs in a relatable way.

THE WORK

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Washington State Bank

Brand Strategy, Campaign Development, Messaging

Washington State Bank needed a better way to communicate who they were in the marketplace, while establishing themselves as a true business partner in the community. Through the Razor Branding™, process, we developed an internal and external campaign that helped position the bank, build customer loyalty, and establish an internal process to ensure consistent messaging across all customer interactions.

RESULT

As a result, Washington State Bank built a stronger emotional connection with its audiences, improved overall brand awareness, and developed a culture that will continue to grow over time.

THE WORK

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Broussard Poché

Rebrand, Brand Strategy, Campaign Development, Messaging

Broussard Poché is a well-established CPA firm with a long history and solid reputation but struggled to identify and connect with an emerging new audience. With Razor Branding™, we developed a messaging system and overall rebranding effort that helped position them for continued growth in the market.

RESULT

The bank experienced unprecedented growth, with 164 clients utilizing expanded services and 156 new clients overall.

THE WORK

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START WITH A BRAND AUDIT

Talk to Jaci

jaci@brandrusso.com
337.962.4611

Where is your bank headed next?

Every engagement starts with a Brand Audit. Start with a 20-minute conversation about where your bank is and where it is headed.

Schedule a 20-minute conversation