The Weekly Deposit, Issue 7. One small marketing move for community banks, every Tuesday.
Technology makes banking more convenient. But customers still want to know there's a real person on the other side of the screen.
One move
Introduce the people behind your digital services.
- Pick one digital service your customers may be hesitant to use, like video tellers.
- Introduce the employees behind it with photos, short videos or social posts.
- Show customers how the service works through simple demonstrations, website content and branch signage.
- Track usage before and after your campaign to see whether more customers are giving it a try.
One bank that made it
Bank Midwest, Spirit Lake, Iowa. Bank Midwest introduced its video tellers through a campaign featuring employee caricatures, social posts and branch signage. By putting real faces behind the technology, the bank made an unfamiliar service feel more personal. Interactive teller machine usage increased 40% during the campaign's first three months.
Read the Bank Midwest story in ABA Banking Journal.
One conversation
More community bank marketing conversations on He Said, She Said. Listen on the podcast page.
See you next Tuesday,
Jaci
Jaci Russo is CEO and Co-Founder of brandRUSSO and author of the upcoming book Compound Interest. Know a bank marketer who would like this? Send them here to subscribe.